Wanted: Asset Managers Who Can Tell a Good Story

Summary

Subjects addressed:

General/TAM Practice

Topics addressed:

Communications

Asset types addressed:

General

Detail

Title: Wanted: Asset Managers Who Can Tell a Good Story
Resource type: Presentation
Year published:
Publisher: TRB
URL: http://onlinepubs.trb.org/onlinepubs/conferences/2016/AssetMgt/96.MelainaVoss.pdf
Abstract:

This presentation focuses on clear and concise communication of asset management principals to stakeholders. The presentation goes through a number of strategies and tips for communication with stakeholders and The second half of the presentation includes alternative ways of reaching stakeholders such as brochures, videos, and interactive activities.

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